Alaska Airlines has round-trip flights from Dallas (DAL) to San Francisco, Portland, Seattle, San Jose, or San Diego (SFO/PDX/SEA/SJC/SAN) for $157, NONSTOP. $79 each-way. Flights from January to February on Tuesdays, Wednesdays, and Saturdays. Origin/Destination reversible.
Note: Some of these may already be matched by AA or Southwest.
Note: Carry-on bag is allowed for free, but seat selection has a fee. Upgrades into “Regular Economy” are available for +$30 each-way.
Note: “DAL” not “DFW”.